Sciton UK · B2B paid search
Six landing pages, one for every ad group in the campaign plan.
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C1 · Sciton Brand
The JOULE platform
One platform, ten treatments. Modularity as the argument, for searches that already know the brand.
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C2 · LHR Equipment Purchase
OMNI hair removal
Throughput, all skin types and no consumable cost — the machine-purchase page for hair removal intent.
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C3 · Fractional & Resurfacing
HALO & ProFractional
Hybrid resurfacing and Er:YAG depth control, with Sciton's own answer to the CO2 search intent.
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C4 · Competitor
Compared: Cynosure
Breadth as the argument — treatments per chassis, what the next indication costs, and where the consumables go.
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C5 · Competitor
Compared: Fotona
Resurfacing depth as the argument — compare the specifications, not the protocol names.
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C6 · Competitor
Compared: Lumenis, Cutera & Candela
Consolidation as the argument — broadband light and laser on one chassis, for clinics already running two or three systems.
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